Running a small ebook publishing company as a side business

 

Technologies Used: XML Oxygen Author, Docbook 5, MS Office, Docbook XSLT stylesheets, Gimp, Audacity,  Sony Vegas Pro 12

Samples: Author Website

Dates: 8/2010 to present

References/TestimonialsJack Matthews (author)  , Amy Valentine (author)

Since 2010 I have run a small ebook publishing company called Personville Press. So far, I have published 7 ebooks already, with current agreements to publish 4 more. I do this during my breaks between jobs and contracts, but I also work on these projects to a lesser degree when I am working full time.  This is   a “fledgling business” which I expect to grow over time.

On the business side, I:

  • Negotiated publishing terms  with the author and wrote everything up in a legally enforceable contract.
  • Set up a (rudimentary) accounting system for tracking royalties and transferring payments to the author.
  • Created marketing strategy and identified potential audience for the product.
  • Wrote press releases, product descriptions and announcements for online stores,  blogs and social media.
  • Hired talent as needed for illustrations, actors, studio engineers.
  • Evaluated ebook distribution channels for  reach and revenue potential.
  • Set up a customer relationship management system using market data I have personally collected.  (In progress)

On the technical side, I:

  • Created a Docbook XML-based toolchain for producing ebooks.
  • Researched ebook standards and implementations from the different devices and distribution channels.
  • Wrote  simple XSLT customizations to optimize the ebook file and a CSS template appropriate for the ebook and device.
  • Tested ebook templates for the major devices and ebook platforms.
  • Ran a promotional website for the author.
  • Set up a turnkey shopping cart solution for customers to buy digital files directly.

On the editorial side, I:

  • Selected and proposed material for the ebook.
  • Wrote prefaces and relevant supporting  material.
  • Queried author for clarifications  and offering editorial suggestions when appropriate.
  • Set up a workflow for editing and producing an ebook (Basically, MS Word –> Filtered HTML –> Docbook XML –> Epub files).
  • Proofed text thoroughly and submitted files and metadata to distribution channels.

On the multimedia side, I:

Writing manuals for clients

Tools used: Microsoft Office, Gimp Graphics

A recent employer (Enfold Systems) provided consulting services for web site management. My role was to produce end user manuals for individual clients to document advanced system administration tasks. These manuals were narrow in scope and needed to be completed within a defined period of time (usually less than a week).  Deliverables were usually 10+ pages and given to clients in PDF format.

Topics included:

  • configuring  a proxy and load-balancing solution on  Linux using open source software (Apache, Varnish, Plone).
  • setting up and maintaining a wiki, with usage & usability tips.
  • backup and disaster recovery in the event of hardware failure
  • other Windows system administration tasks: site migration, performance monitoring, user management.